OUR MISSION
DESPITE THE OVERWHELMING DEATH TOLL, RIP CURRENTS ARE NOT WELL UNDERSTOOD
“Preliminary evidence suggests that the public has limited knowledge of rip currents, and are therefore not making informed decisions, which puts them at risk every time they go to the beach.”
Summer Locknick
- “Beach User Perceptions of the Rip Current Hazard on the Great Lakes” (2017)
Department of Earth and Environmental Science, Faculty of Environmental Studies, University of Windsor

Saving Lives
IS WHAT WE DO
1
Consultations
We'll consult with your team or organization to help find ways to protect lives.
2
Presentations
We'll present to your organization and educate stakeholders in best practices and current research.
3
Research
We have active research projects ongoing. Find out more about what we do.
4
Demonstrations
There are often opportunities to showcase RIP Currents. Reach out to us to learn more.

Consultations
We'll consult with your team or organization to help find ways to protect lives.
Governmental Consultations
Helping municipalities and governmental committees pinpoint lapses in current policy or procedures around water safety.
Non-Profit/Corporate Consultations
Working with organizations to save lives through education and procedures.
Project Name
& location

Study the physical processes that lead to the formation of rip currents, including water movement, wave energy, and coastal topography. This could involve both field studies and numerical modeling.
1
Rip Current Formation and Dynamics
Investigate how changing ocean temperatures, sea level rise, and increasing storm frequency may affect the frequency and intensity of rip currents, particularly in vulnerable coastal areas.
2
Impact of Climate Change on Rip Current Activity
Research the effectiveness of public education campaigns on rip current safety, examining how various communication strategies influence beachgoers' behaviors and their understanding of rip current risks.
3
Public Awareness and Safety Measures

Demonstrations
There are often opportunities to showcase RIP Currents. Reach out to us to learn more.
Physical Demonstration:
Create a small-scale model of a beach with water currents using a tank and a pump. Demonstrate how waves create rip currents by observing water movement, highlighting features like the current's channel and backwash.
Safety Simulation:
Conduct a role-playing activity where participants learn to recognize rip current warning signs and practice self-rescue techniques. Use visual aids to illustrate safe exit strategies and highlight the importance of swimming parallel to the shore.
Project Name
& location
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